Build What Lasts · Honor What Matters
(1) Responsibility & Trust
Trust is not given by words - it's built by time.
We firmly believe that,
True beauty brands do not rely on short-term traffic, but on long-term trust building.
In the world of Beetles,
Responsibility is the root, and Trust is the flower.
These qualities allow us to maintain our warmth and direction amidst the fast pace of the industry.
1. The Philosophy of Long-Termism
- We do not pursue fleeting "Brightness", but rather enduring "Light".
Beetles chooses slow increase, deep growth, and genuine connections.
Because we understand that time is the gentlest amplifier.
- We believe in the power of "Compound Interest on Trust".
Trust is not gained through promises but earned through consistent actions.
We consistently deliver on our promises of quality, safety, communication, and support,
Allowing users to naturally build trust through repeated experiences.
- We pursue the "Beauty of Responsibility".
A sense of responsibility is the foundation of a brand.
From formula safety to supply chain transparency,
From environmental practices to educational empowerment,
We want to make "Do the Right Thing" a Beetles' habit, not just a slogan.
2. The Four Pillars of Trust
Integrity is not a strategy. It's a way of breathing.
- Product Integrity
Product Authenticity and Safety: The ingredients are transparent and comply with US/UK regulations and international standards.
- Ethical Practice
The Unity of Business and Ethics: No false advertising, no manipulation of public opinion, and no excessive marketing.
- User Empathy
User-Centric: Listen to users, rebuild trust, and grow together.
- Transparency
Openness and Honesty to the Outside World: Open data, traceable sources, and a culture of honest communication.
3. Trust Lifecycle Model：Awareness-Experience-Trust-Advocacy-Legacy
(2) Sustainable Beauty
Beauty should never come at the cost of the world that inspires it.
The beauty advocated by Beetles is not merely visual pleasure,
But an aesthetic of coexisting with the earth, humanity, and time.
We call it "Sustainable Beauty".
1. Three Dimensions of Sustainable Beauty
Sustainability starts with the product, but it lives in the heart.
- Environmental Sustainability
Use recyclable materials, reduce plastic waste, and opt for environmentally friendly packaging.
- Human Sustainability
Establish a fair cooperation mechanism and respect employee growth and mental health.
- Emotional Sustainability
Advocating a slow pace and mindfulness aesthetics, and opposing consumer anxiety culture.
2. Environmental Practice
FIELD |
EXECUTION STRATEGY |
TARGET |
|
Packaging |
Comply with EU EPR regulations. |
Achieve 100% environmentally friendly packaging by 2023. |
|
Production |
Energy-Saving Lighting System × Factory Wastewater Recycling. |
Reduce carbon emissions by 25%. |
|
Formulation |
|
Achieving comprehensive safety, environmental protection, and leaping bunny certification. |
|
Logistics |
Precise Inventory Management × Smart Warehousing. |
Reduce transportation waste. |
3. Human & Cultural Practice
We believe that sustainable beauty is not only about the planet,
But also about people.
Beetles respects every participant,
Whether she is a research and development engineer, a packaging designer, or a user.
Core Principles of Beetles:
- Provide a healthy work rhythm and psychological support.
- Establish a cross-cultural equal cooperation system.
- Supporting female creators and independent artists.
- Connecting global Nail Lovers culture through co-creation.
We don't just make products for people - we build a world with them.
4. Emotional Sustainability
Slow is the new glow.
- Slow Beauty
In a world that strives for speed, we choose slowness.
Slowness is not about inefficiency, but rather a rhythm of deep thinking and gentle action.
- Mindful Consumption
We encourage users to:
Buy less, use it longer, and experience more.
Make every purchase a conscious choice.
- Emotional Healing
Through products, scents, tutorials, and content,
We help users balance their emotions and release stress during the creative process.
(3) The Ethics of Growth
Not all growth is progress.
Only mindful growth lasts.
Beetles' growth philosophy is a combination of rationality and goodwill.
We don't prioritize scale as our sole objective,
But rather balance user well-being, brand authenticity, and team growth rate.
1. Ethical Compass
Do things that age well.
DIMENSION |
PRINCIPLE |
ILLUSTRATE |
| Integrity | Not sacrificing trust for personal gain. | No pretense, no manipulation, no exaggeration. |
| Respect | Respect for users, employees, and partners. | Embracing diverse cultures and aesthetics. |
| Transparency | Information is authentic and traceable. | Reject vague expressions and data embellishment. |
| Empathy | Make decisions from the perspective of others. | Building understanding through feedback. |
| Longevity | Prioritize long-term value. | Decisions are made based on a 5-10 year perspective. |
2. The Long-Term Brand Loop
Each stage is built upon the foundation of the previous stage.
Forming the Beetles brand's time-based compounding mechanism.
3. Beetles 2030 Sustainability Commitments
We don't aim to be the biggest.
We aim to be the most trusted.
TARGET AREA |
COMMITTED GOALS |
TIMELINE |
| Environment | The entire product line features environmentally friendly packaging, cruelty-free certification, and a non-irritating formula. | 2026-2030 |
| Education | Launch of the global "Mindful Nail Academy" program. | 2027 |
| Culture | Establish 10+ international co-creation communities. | 2028 |
| Impact | Sponsor 100 women’s creative projects annually. | Continuous |
| Governance | Establish an internal sustainability assessment system. | Completed in 2026 |
At Beetles,
Sustainability is not a trend, but a continuation of a belief.
We believe that a brand's value is not in its growth curve.
But what truly matters is that, as time passes,
It is still remembered, trusted, and cherished by people.
With responsibility as our root, trust as our flower, and time as our soil,
We make beauty a gentle force that can be passed down from generation to generation.
Build what lasts.
Honor what matters.
Always Nails, Always Beetles.
A Beetles Recycling Ambassador is a community partner who helps support the Beetles Loves Earth Recycling Program by providing a convenient drop-off location for empty nail product bottles. Ambassadors play an important role in helping us make recycling more accessible within their salon, studio, business, or local community.
Role & Responsibilities
What should I do when someone drops off bottles at my recycling location?
Please follow these simple steps:
Step 1 – Check the bottlesMake sure the bottles are:
- Empty glass nail product bottles (all brands accepted)
- Properly cured or completely air-dried
For instructions on how to ensure any remaining product is properly cured or completely air-dried, please refer to the following guides:https://www.instagram.com/p/DZaN3ifDFRm/
https://www.instagram.com/p/DZUfEumGve-/ (see Slide 4) - Separated from the plastic caps
Step 2 – Confirm the recycling form has been completed
If the participant has not completed the recycling form, please direct them to one of the following:
- Option 1 – Submit the form directly：https://www.beetlesgel.com/pages/recycling-form
- Option 2 – Scan the QR code：https://www.instagram.com/p/DZnJLdKDcrc/
Participants can complete the form directly or scan the QR code to submit it.
Step 3 – Place the bottles in the recycling box
Once the bottles have been checked and the recycling form has been completed, the bottles can be placed in the recycling box.
Can Recycling Ambassadors participate in the program themselves?
Yes.
Recycling Ambassadors are welcome to participate in the program as individual recyclers.
If you have your own empty bottles, simply follow the same process as any other participant:
- Prepare your bottles according to the recycling guidelines
- Complete the recycling submission form
- Drop off your bottles in the recycling collection
Your personal bottle count and rewards will be based on your own submitted bottles and completed form.
Do bottles dropped off by other participants count toward my rewards?
No.
Bottle submissions and rewards are tied to the individual participant who completes the recycling form.
Bottles dropped off by other participants will not automatically be credited to the Ambassador.
If an Ambassador wishes to earn rewards, they must submit their own bottles and complete their own recycling form, just like any other participant.
How can participants find a Beetles Recycling Drop-Off Point ?
Participants can learn about the Beetles Loves Earth Recycling Program and locate participating recycling drop-off locations through a variety of channels.
Beetles actively promotes the program through:
- The official Beetles website
- Social media platforms
- Public relations (PR) campaigns
- Newspaper and publisher coverage
- Radio media
- Magazine features
- Other sustainability and community outreach initiatives
- Promotional support from TerraCycle, our recycling partner
As awareness of the program continues to grow, more participants may discover your recycling location through these channels and choose to participate in bottle recycling.
We greatly appreciate your support in helping make the program accessible within your local community.
Rewards & Participant Submissions
Who should complete the recycling form?
The recycling form should be completed by the individual participant who is returning the bottles.
Each participant should submit their own form so that their recycling activity can be properly recorded and tracked.
Ambassadors do not need to complete forms on behalf of participants. However, one of your key responsibilities is to remind every person who drops off bottles at your recycling location to complete the recycling form.
Why is completing the recycling form important?
The recycling form allows Beetles to:
- Record participation accurately
- Track recycling impact
- Verify bottle submissions
- Determine reward eligibility
Without a completed form, we may not be able to identify who submitted the bottles or issue any applicable rewards.
For this reason, we strongly encourage Ambassadors to remind participants to complete the form when dropping off bottles.
What happens if someone drops off bottles but does not complete the form?
If a participant drops off bottles without completing the recycling form:
- The bottles cannot be linked to the individual who submitted them.
- Their recycling activity may not be recorded.
- If they meet the reward requirements, Beetles may not be able to verify their eligibility or issue the corresponding reward.
To ensure participants receive proper credit for their contributions, please remind them to complete the recycling form before or when dropping off bottles.
If the participant has already left and you are able to contact them, please ask them to complete the recycling form at:
https://www.beetlesgel.com/pages/recycling-form
If you are unable to contact the participant, you may submit a recycling form for the unregistered bottles. Any rewards associated with those bottles will be shipped to the Ambassador using the mailing address provided in the form.（This option should only be used when the original participant cannot be identified or contacted.）
Who receives the rewards?
Rewards belong to the individual participant who submitted the bottles and completed the recycling form.
Rewards are not assigned to the recycling location or the Recycling Ambassador unless the Ambassador personally participated and submitted their own bottles.
Beetles reviews eligible submissions each month. Qualified participants will have their rewards shipped directly to the mailing address provided in their recycling form around the middle of the following month.
For example, rewards earned in June are typically shipped in mid-July.
How are rewards determined?
Rewards are based on the number of eligible bottles submitted by each participant through the recycling program.
Participants may qualify for different reward tiers depending on the number of bottles they recycle.Please refer to the official Beetles recycling page for the reward structure.
Collection Box Operations & Returns
What bottles are accepted in the recycling box?
The recycling box accepts eligible empty nail product bottles that meet the program requirements.Before submitting bottles, participants should ensure that:
- Gel Polish: Cure any leftover gel under a UV/LED lamp until fully hardened.
- Air-Dry Polish: Let any remaining polish air dry completely.
- The glass bottle has been separated from the plastic cap before being placed in the recycling box.
⚠️ Never pour liquid polish or gel products down the sink or into the trash. For quick and easy bottle preparation tips, visit: https://www.instagram.com/beetlesgelpolish/
Is there a minimum number of bottles required to qualify for rewards?
Yes.
The minimum requirement to qualify for recycling rewards is 10 bottles per submission.
Participants who submit fewer than 10 bottles may still contribute to the recycling program; however, no rewards will be issued for submissions below the minimum threshold.
Can participants recycle bottles from other brands?
Yes.
The recycling program accepts eligible nail product bottles regardless of brand, provided they meet the recycling preparation requirements.
What should I do when the recycling box becomes full?
Once your recycling box is full, please follow the instructions on the box to arrange a return shipment.The return process is managed through TerraCycle and FedEx.
You do not need to pay any shipping fees for the return shipment.
Return Process
- Call FedEx at 1-800-463-3339 and request a package pickup ("Schedule a Pickup")
- Provide the tracking number shown on the prepaid shipping label attached to your recycling box
- Once the pickup details have been confirmed, place the box outside the designated pickup address for collection
- Wait for the FedEx driver to collect the package
Is there a fixed schedule for returning bottles?
No.
Bottle returns are based on the capacity of the recycling box rather than on a fixed schedule.
When the box becomes full, simply follow the return instructions and arrange a pickup.
There is no requirement to return bottles on a weekly or monthly basis.
Will I receive a new recycling box after returning a full one?
Yes.
After your full recycling box has been returned, Beetles' recycling partner, TerraCycle, will send you a replacement box so you can continue collecting bottles.
Who should I contact if I need help?
For questions regarding recycling box returns or collection box operations, please contact TerraCycle Customer Care:
Phone: 1-866-846-7786Email: customercare@terracycle.com
For program-related questions, please contact the Beetles team.
You may also email brand@beetlesgel.com with the subject line "Beetles Recycling Ambassador" so that our team can assist you more efficiently.
